Paul Kemp-Robertson: Bitcoin. Sweat. Tide. Meet the future of branded currency.
Whats the worlds best performing currency? Bitcoin is
Currency -- the bills and coins you carry in your wallet and in your bank account -- is founded on marketing,
on the belief that banks and governments are trustworthy.
Now, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing … but on behalf of a private brand.
From Nike Sweat Points to bottles of Tide (which are finding an unexpected use in illegal markets), meet the non-bank future of currencies.
Paul Kemp-Robertson is the Cofounder and Editorial Director of Contagious Communications, a multi-platform marketing resource. Full bio »