Thursday, 25 July 2013

Meet the future of branded currency

Paul Kemp-Robertson: Bitcoin. Sweat. Tide. Meet the future of branded currency.

Whats the worlds best performing currency?  Bitcoin is

Currency -- the bills and coins you carry in your wallet and in your bank account -- is founded on marketing
on the belief that banks and governments are trustworthy. 

Now, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing … but on behalf of a private brand. 

From Nike Sweat Points to bottles of Tide (which are finding an unexpected use in illegal markets), meet the non-bank future of currencies.

Paul Kemp-Robertson is the Cofounder and Editorial Director of Contagious Communications, a multi-platform marketing resource. Full bio »

Bitcoin the future of branded currency

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